Accessibility statement

The website was made accessible in line with the Equal Rights for Persons with Disabilities (Service Accessibility Adjustments) Regulations, 5773-2013, and Israeli Standard 5568, which is based on the W3C WCAG 2.0 guidelines at level AA.

It was tested on current versions of Chrome, Safari, Firefox and Edge, on desktop and mobile, and with the VoiceOver and NVDA screen readers.

• Semantic page structure with ordered headings, navigation landmarks and a "skip to main content" link.
• Full keyboard navigation with a clearly visible focus indicator.
• Alternative text for product images and accessible labels for buttons and icons.
• Labelled form fields, clear error messages and status messages announced by screen readers.
• Sufficient colour contrast; colour is never the only way information is conveyed.
• Text can be enlarged up to 200% without losing content, with a responsive layout for every screen size.
• Full support for right-to-left Hebrew and for English.
• No flashing content and no auto-playing sound.

Despite our efforts, some parts may not yet be fully accessible:

• The payment page is run by an external payment provider, which is responsible for its accessibility.
• Image descriptions for some products may not be detailed enough.
• Third-party components (such as WhatsApp) are not fully under our control.

We're continuously improving and would love to hear about any difficulty you encounter.

BAIA is an online-only store with no shop or branch open to the public. All service is provided through the website, phone, email and WhatsApp, and orders are delivered to your door or to a pickup point.

If you had difficulty browsing or buying, or have a suggestion, contact our accessibility coordinator (details on this page). To help us respond quickly, please include:

• A description of the problem and the page where it happened (a link if possible).
• Your device, browser and any assistive technology you used.
• How we can best get back to you.

We'll reply within 5 business days and do our best to fix the issue quickly. Meanwhile, we're happy to help you complete your order by phone or WhatsApp.